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M Rae Baking Co.

A baking company dreamt to life by a 10 year old. The ‘mini entrepreneur’ lives and breathes glitter, unicorns and cookies. We wanted to capture this fun care-free esthetic in her branding. We developed a brand identity, illustration and photographic styles, product packaging and photography and brand messaging.

Key Roles: Logo Design, Branding, Package Design, Creative Direction

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